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Since then we have been doing six-figure months. When I first started the business, I scaled it within six months to six figures.
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What’s your revenue like? Where are you at per day, per week, per month? I’m looking at some of our notes and they seem like big numbers. I’m going to start this interview a little backward, because I think the size of the creator business you have built is remarkable. You are the creator of something called the Excelerator Course. Kat Norton, you are known as Miss Excel on TikTok and Instagram. This transcript has been lightly edited for clarity. I don’t want to give too much away because it’s all in the interview, but I think you’re really going to like this one. If you’ve been listening to this show, you might have guessed that I am not the sort of personality type that goes in for energetics and manifestation, but Kat was convincing. I have spoken to a lot of creators and a lot of executives on this show I have never met one like Kat. Just listen in this conversation how easily and quickly Kat can go back and forth between talking about her core business metrics and strategies and harnessing her energy to connect with viewers across devices and platforms. Kat’s just not doing that.īut where this conversation really got me was when Kat said she firmly believed in manifestation and energetics, and that she draws a repeated connection between the work she’s done there and the success she’s had as a creator and entrepreneur. That’s a big flip from the traditional creator business model, which is usually aimed at monetizing the platforms directly.
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She uses her iPhone and consumer software to make her videos, and I’ve got to say, she has one of the healthiest relationships with the social platforms of maybe any creator I’ve ever talked to: she thinks of them purely as marketing channels for the video courses she sells elsewhere. Kat is a one-woman operation, with no staff or management layer. And she’s only been doing this since June 2020. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. Kat Norton is a Microsoft Excel influencer.